To develop this concept, I designed the logo and built a bold visual identity in Adobe Illustrator, using a fiery palette of Chilli Red, Eerie Black, and Eggshell White to reflect the heat and intensity of Hell’s Drums. Adobe Photoshop was then used to create mockups, showcasing how the branding would come to life across packaging, signage, and other restaurant applications. Through a striking combination of typography, colors, and graphic elements, this project establishes a strong and memorable identity that embodies the spice, energy, and attitude of a true hot chicken experience.